Jo Keita has had many jobs and we can only feel that they were all leading to her present passion. She joined United Airlines Reservations in 1966 because her goal was to see the world. While coordinating travel for some Motown artists, Jo noticed unpleasant things happening to them and other minorities. It was then that she started a program called “Something Special,” and with the support of United Airlines and fellow employees, she was able to assist both employers and employees to become more aware and sensitive to the way people of color should be treated. She was promoted to Special Assistant to the Vice President and Chief Operating Officer in Chicago for two years until there was no longer a need for her position. She then returned to Los Angeles where she served in several management capacities at United Airlines. She traveled extensively to several parts of Africa and the world.
In 1982 she left United to become Director of Corporate Sales for a large travel agency.
Eventually Jo moved to Africa and worked for the First Lady of Gabon for more than four years where she grew to love and respect the cultures and traditions of Africa. Jo became aware that there were many misconceptions about Africa, and in 1995 she started her travel company, Nubian Tours. She felt that people should be better informed about the continent and the only way to destroy those myths was for people to travel there. She started escorting individuals and groups of all races to Africa at least 4 times a year. Speaking French while traveling to countries in West and Central Africa with her clients was an asset for them.
Jo has now expanded her travel to other areas of the world that include all of Africa, South America and Hawaii. Sacred and special tours along with cruises are good connections for getting to know people. Even though she has tours for all clients, she loves to customize and create itineraries for those who like to do non-touristic things and learn first-hand about people of different cultures, their art and traditions.
Jo became a Certified Travel Consultant (CTC) in 1980 and is on the board of ATA (African Travel Association) and the African Wellness Foundation. She is also a member of APTA (Association for the Promotion of Tourism in Africa). Jo’s African-born husband of over 32 years has been a wonderful support in addition to being a great source of information about Africa and its peoples.